Media & Entertainment Practice
Overview
The media industry are evolving at lightning speed, driven by digital distribution, brand partnerships, athlete representation, and content monetization. Our Media Law Practice is designed to offer strategic, responsive, and practical legal solutions production houses, broadcasters, digital platforms, advertisers, actors, creators, teams, agencies, and and talent across the entire content lifecycle. We understand that in today’s ecosystem, legal issues often span multiple domains—intellectual property, technology, advertising, privacy, and defamation—necessitating a multidisciplinary approach. Our team brings together deep knowledge of the media business with sharp legal insight, enabling us to not only advise but also anticipate challenges in a content-driven world.
How We Help
We bring legal expertise into your production room, negotiation table, boardroom, or edit bay, depending on where you need us. Here’s how we typically assist clients:
(i) Legal review of content before release — films, shows, podcasts, ad campaigns, branded content, articles
(ii) Drafting & negotiation of contracts — production, talent, brand deals, licensing, distribution, IP acquisition
(iii) Setting up compliant frameworks for OTT platforms, digital publishers, gaming platforms, and influencers
(iv) Resolving disputes — IP infringement, defamation, takedown notices, revenue sharing, unpaid dues
(v) Protecting IP — copyrights, trademarks, format rights, ownership structures
(vi) Advising during regulatory inquiries or legal notices
(vii) Acting as retained counsel for content houses and agencies needing ongoing legal support
We focus on what matters most: risk mitigation, speed, clarity, and enforceability.
Scope of Services
We offer comprehensive support across the media ecosystem. Our core services include:
A. Content & Production Legal
(i) Contracts for cast, crew, directors, producers, writers, composers
(ii) Format/IP acquisition and development deals
(iii) Location and vendor agreements
(iv) Defamation and clearance review of content
B. Platform, Broadcast & Digital Media
(i) IT Rules and intermediary compliance
(ii) Data privacy advisory under DPDP Act
(iii) Grievance redressal policies and moderation practices
(iv) Platform-talent and syndication contracts
C. Advertising, Influencer & Brand Collaborations
(i) Influencer agreements and brand campaigns
(ii) ASCI compliance and advertising law
(iii) Agency and endorsement contracts
(iv) Review of scripts, concepts, disclaimers
D. IP Protection & Enforcement
(i) Copyright and trademark registration
(ii) Format and concept protection strategies
(iii) Licensing, syndication, and royalty structures
(iv) Enforcement, takedowns, and litigation support
E. Dispute Advisory
(i) Defamation, privacy, and image rights disputes
(ii) Infringement notices and takedown responses
(iii) Payment and contractual enforcement
(iv) Representation in regulatory and legal proceedings
F. Content Production & Distribution
(i) Drafting and negotiating production services agreements, writer and director contracts, crew contracts, and cast deals.
(ii) Structuring co-productions, film funds, and joint ventures for financing and risk-sharing.
(iii) Drafting distribution agreements for theatrical, OTT, satellite, and overseas release with territory-wise rights mapping.
(iv) Advising on syndication, dubbing, and format licensing of content across multiple platforms and jurisdictions.
(v) Ensuring legal compliance with public safety, crowd control, insurance, and event-specific mandates.
Regulatory & Legal Landscape (India)
The convergence of media and entertainment with digital technology has led to complex legal intersections involving contracts, licensing, compliance, content regulation, IP protection, personality rights etc.
The Indian media landscape is governed by a blend of statutory laws, evolving digital rules, and self-regulatory codes. In today's world is about much more than rights and permissions. It’s about navigating overlapping regulations, commercial constraints, and reputational risk, all while managing timelines and public-facing content.
With multiple statutory authorities and overlapping jurisdictions, businesses and talent operating in this domain require specialized legal guidance to stay compliant while protecting their commercial interests.
Key Legal and Regulatory Framework:
Copyright Act, 1957 & Trademark Act, 1999:
Protection of creative works, content licensing, and brand/image rights.
Cinematograph Act, 1952 & IT Rules, 2021 (Digital Media):
Regulate film and OTT content release, censorship, and content moderation.
Indian Contract Act, 1872:
Underpins talent agreements, event sponsorships, and endorsement contracts.
Advertising Standards Council of India (ASCI) Code:
Regulates advertising content and marketing practices.
Cable Television Networks (Regulation) Act, 1995:
Broadcast content compliance.
Digital Personal Data Protection Act, 2023:
Data handling obligations for platforms and media companies.
Consumer Protection & ASCI Guidelines:
Compliance for advertising, branded content, and influencer marketing.
Self-Regulatory Codes
Broadcasting Content Complaints Council (BCCC), News Broadcasting Standards Authority (NBSA), etc.
We don’t just explain the law, we help you apply it in context, to your project, platform, or campaign.